Date posted: Friday, January 23, 2015
A trademark is a kind of intellectual property (IP) and is the public, legal identity for your product or service. It’s mostly used in a marketing context to distinguish your business and what you do from your competitors.
While most people think of a trademark as a brand name or logo, it can actually include a symbol, image, sound, scent, colour or even a type of packaging – almost anything that’s integral to your brand and how you market it can be a trademark.
Trademark laws are also the reason those “Prado” bags on the street are illegal, why you can’t use an apple as your logo and how Cadbury literally owns that exact shade of purple.
In the same way, many businesses, big or small, look to establish their own trademarks to set them apart.
Registering a trademark when you set up a business is quite a long and complicated process – not to mention setting it up internationally so your branding is unique the world over.
The Federal Government’s IP Australia website is a good place to get some further information but if you’re seriously looking to register your own trademark, getting some professional help is the way to go.
Our team at Pakenham Tax + Accounting are experts in setting up your business, including registering for a trademark, patent or design. Make the process as easy as possible and contact us for all your intellectual property needs.
At Pakenham Tax + Accounting we’re experts in all the details of personal and business tax. Make this end-of-financial year easier for yourself and contact our team for further questions about what you can and can’t claim on tax.
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